Historic Designation for Black Architect’s Building in Milwaukee

A Milwaukee building, designed by a pioneering Black architect, Alonzo Robinson Jr., is on the verge of being designated as historic, a move that could prevent its demolition.

The one-story building is located at 1747 N. Sixth St. and is part of Central City Plaza, a commercial complex built in the 1970s.

This potential historic designation underscores the architectural and cultural significance of the site, which was developed by the Central City Development Corp. and led by Milwaukee civil rights leader Felmers O. Chaney.

The building’s history, including its role as the only Black-operated shopping center completed under the U.S. Small Business Administration’s community development program, adds to its importance.

Despite its historical value, the plaza has seen various uses and changes over the years, including its recent purchase by the Salvation Army.

The Architectural Significance of Central City Plaza

Central City Plaza, constructed in 1973, is a notable example of the New Formalism architectural style. This design approach is characterized by its emphasis on classical elements, symmetry, and the use of modern materials.

Alonzo Robinson Jr., the first registered Black architect in Wisconsin, designed the plaza, marking a significant milestone in the history of architecture and civil rights.

Alonzo Robinson Jr.: A Pioneering Architect

Alonzo Robinson Jr. had a distinguished career in both public and private sectors. His work on Central City Plaza is particularly noteworthy as it represents a significant achievement for Black architects during a time when opportunities were limited.

Robinson’s design not only showcased his architectural prowess but also served as a beacon of Black entrepreneurship and community development.

Historical Context and Development

Central City Plaza was developed by the Central City Development Corp., an organization led by Milwaukee civil rights leader Felmers O. Chaney. The plaza was the only Black-operated shopping center to be completed under the U.S. Small Business Administration’s community development program.

This initiative aimed to foster economic growth and development in underserved communities.

The Importance of Historic Designation

The potential historic designation of the building at 1747 N. Sixth St. is a critical step in preserving its architectural and cultural heritage.

The City of Milwaukee’s Department of Neighborhood Services has placed a raze permit on hold, allowing the Historic Preservation Commission to consider both permanent and temporary historic designation for the building.

Temporary vs. Permanent Historic Designation

The 180-day temporary period serves as an emergency measure to halt any demolition work, providing the commission with time to evaluate the building’s significance.

A permanent designation, which requires approval from the Common Council and the mayor, would ensure the building’s preservation. However, commission rulings can be appealed to the council, adding another layer of complexity to the process.

Impact on Future Development

A permanent historic designation would mean that the building cannot be demolished without the commission’s approval.

This could significantly impact future development plans for the site, including those of the Salvation Army, which recently purchased the property.

The organization’s plans for the 0.5-acre lot remain unclear, as representatives were not immediately available for comment.

The Role of Community and Preservation Efforts

The petitions for historic designation were filed by Milwaukee architect Chris Rute and the Milwaukee Preservation Alliance.

These groups emphasize the plaza’s historical significance, not only for its architectural style but also for its role in the Black community.

The plaza once housed Black-owned businesses such as Central City Drug Store, Darby’s Food, Pago’s Liquor Store, Masterpiece Supper Club, and Masterpiece Motor Lodge.

Community Impact and Legacy

Despite its initial success, Central City Plaza was vacant by 1977 and was sold to the Prince Hall Masons in 1982. The fraternal organization rented excess space to social service agencies and nonprofit groups, continuing the plaza’s legacy of community support.

The building’s history as a hub for Black-owned businesses and community services highlights its enduring significance.

Ongoing Preservation Efforts

The efforts to secure a historic designation for the building reflect a broader movement to preserve sites of cultural and historical importance.

By recognizing and protecting such sites, communities can honor their heritage and ensure that future generations understand the contributions of pioneering figures like Alonzo Robinson Jr. and Felmers O. Chaney.

Conclusion

The potential historic designation of the building at 1747 N. Sixth St. is a testament to its architectural and cultural significance.

Designed by Alonzo Robinson Jr., the first registered Black architect in Wisconsin, the building is a symbol of Black entrepreneurship and community development.

The efforts of the Milwaukee Preservation Alliance and other advocates highlight the importance of preserving such sites for future generations.

As the city of Milwaukee considers this designation, it stands at a crossroads between preserving its rich history and accommodating future development.

For more details, you can read the full article on the potential historic status of the Milwaukee commercial site.